And now it comes with value to my pocketbook as well.
You can get a coupon for $1.25 off a box of the new chocolate flavored Cheerios here. Once you print, hit the "back" button and you'll get a second coupon!
Combine the two coupons that with an in-store promotion (keep an eye out and you'll probably see a "Buy two for $6" deal at your local grocery store -- my local Giant is offering it now), and you end up paying $1.75 a box. I don't know about your kids, but the way mine go through cereal, that's quite a value!